Top 5 Delivered Meal Kits and Specialty Foods Apps on Android in New Zealand: Q1 2023

In the first quarter of 2023, the top five delivered meal kits and specialty foods apps on Android in New Zealand demonstrated diverse performance trends. Let's dive into the data, provided by Sensor Tower, to understand how these apps fared in terms of downloads and active users.

HelloFresh: Meal Kit Delivery experienced a stable trend in weekly downloads, hovering around the 500-600 range, peaking at 630 in the week of February 20. The weekly active users showed a slight decline from 29.2K in early January to around 24K by the end of March.

My Food Bag saw modest weekly download numbers, starting at 79 in late December and peaking at 181 in the week of January 23. The downloads then gradually decreased to 82 by the end of March.

Vivino: Buy the Right Wine had lower download numbers compared to other apps, starting at 40 in late December and fluctuating throughout the quarter, peaking at 30 in the week of March 20. The weekly active users also showed fluctuations, starting at 96 in late December and ending at 88 by the end of March.

EveryPlate: Cooking Simplified had minimal download activity, with numbers as low as 1 to 6 downloads per week. This app did not exhibit significant changes in its download trends throughout the quarter.

My Muscle Chef also showed minimal download activity, with numbers ranging from 0 to 3 downloads per week. The app did not show significant fluctuations in its download trends during the quarter.

For more detailed insights and data, visit Sensor Tower.